Looking for a new engine for \”sex supplies\”


Looking for a new engine for \”sex supplies\”

Young women exceed the number of male users, are gradually dominate the interests of interesting goods consumption market …

Xiaobian shared 2 small stories.

The story 1: When our children put the sleeve as a balloon, no adult stop. Why? Excuse me!

The industry has been in 3 years, and the fun finance and economy is edited. I plan to explore personal life with girlfriends, \”show off\” my own professionalism, didn\’t want to want to \”girlfriends Abuse, she is not only familiar with the domestic and foreign sex brands, but also understands the various scenes and knowledge, which undoubtedly realizes the \”love cognition and use of freedom\”, which may come from her to start financial independence, so many more In the cognitive person, it was the earliest actions.

Number of marshands Come all kinds of consumption diversification
Data Source | Iron Consultation

Reported data display, with China\’s economy The rapid development, women\’s education is improved, and the proportion of women in China accounts for 11.3% of the overall female number. Nearly 70% of female employment in China, and the independent economy has brought more strong consumption, nearly half of women\’s personal consumption. Family income 1/3 or more. Bag, clothes, cosmetics, skin care products, shoes, jewelry, food, health products, female sex supplies, five flowers, many of high-frequency daily necessities.

The improvement of the quality of life, bring more subdivided consumer demand, and the sexy product manufacturing is also launching multi-product supplies, giving women more choices. Set, lubricating oil, aircraft cup, sailor suit, egg, low temperature candle, hyaluronic acid condom, sucking massage … The species is constantly rich, from the original family planning supplies, gradually developed to all kinds of sex to stimulate physical pleasure. A small 90 girlLe Private letter Xiaobian said, she likes online with wind to buy explosions, fascia guns, twisters, 螨仪, electric toothbrush, cervical massage, and a wide range of female sex products, experience Feeling to satisfaction is important. Some of the salary every month is spent on this.

Data source | Jingdong Research Institute
According to the changes in the market structure of women\’s sex, it can be seen that in the pursuit of \”sexual\”, women meet their own demand more diversified. In 2018, the vibration rod, the delay spray accounted for 60%, to 2020, jumping egg , Sexy underwear, lubricating fluid, and even other sexual items proportional to a significant increase. More and more diverse choices not only reflects women\’s clear pursuit of \”life quality\”, but also reflects the full satisfaction of Internet retail platforms for personalized demand.

Data appear: female interesting consumption is more active?

With women entering the family, the accepted level of interest consumption is constantly increasing, and the purchase behavior becomes more proactive. With the development of the Internet and the online sex supplies platform, the single period (including divorced women), the woman in love is also significantly improved in the growth rate of the accommodation items.
This year\’s March 8 Women\’s Day, Ali Health According to the data of Tmall medicine platform, the \”Female Health Consumption Data Report\” has been released. According to the report, the fun supplies market ushered in Xiaoyangchun. In 2020, sales have risen by 7% compared to 2019, and its sales is 4 times the lingerie. Female users\’ consumption should not be underestimated.
The large environment is more friendly to women:
Use the interests and No longer a \”negative standard\”According to the media consulting data, more than 34.82% of respondents have curiously try to try, 28.13% in an interview with the attitude of sex supplies. Think of the pleasure, 27.23% of respondents do not exclude, clearly indicating that people who will reject will not be helpless. The economy is growing rapidly, the times and concepts are open, the environment is getting more and more inclusive, and the use of love is not only It is no longer a \”negative label\”, but the fashion, the frontier representative, even \”I can\’t blame\” \”a lifestyle\” public attitude.
data source | Media consultation
According to the data report of CBNDATA, China\’s sexy e-commerce market has reached 38.92 billion yuan in 2019, and In a row, the annual growth rate of more than 50% was taken along the way. It is expected that the market size will exceed 60 billion yuan by 2020.
Data Source | CBNDATA
In just 20 years, the situation happened to change the earth, and talking is no longer colored. Change. Open the network platform of knowing, Weibo, Douban, search for the \”female sex supplies\” \”female sex toys\”, there will be thousands of related topics discussions. There are both rookies shame, and there are The laboratory evaluation show and various \”talks\”, you come to me, interactive.

Many shopping in Jingdong, Taobao, Tmall On the platform, search for keyword \”sexual supplies toys\”, which will also jump out of a variety of functions, different functions, shapes, and price of dozens to hundreds, thousands of inequalities.

Data from the Media showed that the gender distribution of Chinese sex products in 2020 has reached 31.7%, and this ratio must exceed many people\’s expectations. In the individual age, Female feelingsThe scale of interest in interest is also exceeded by men in the same age.

data source | Ai consulting

at 26-35 years old The number of female users exceeds the number of male users, and the development of the sexy market is gradually become a female dominant. The initiative of women\’s consumption products is getting higher and higher, indicating that the age of 85-95 is female self-recognition. More stronger, more pursuit of self-satisfaction.
After 85-95, women have graduated from school for a few years, and the work is inserted into the right track, buy a hundred hundred hundred hundred sex toys Considering that you can place an order too long. After all, every month is full of money to eat on your face. And online shopping privacy concealment, more people can start \”shameful playing things\” anytime, anywhere.
The growth of women\’s economic capabilities is to increase the income, and women\’s sexual uses freedom, or can come from finance independence. Future sex supplies market, women are not known by men.
(* Partial information Source: Medical Consultation, Jingdong Research Institute, Iru Consult, CBNDATA, if there is any omission, please contact edit by information
Original title: Market: The number of middle women has increased, or will form new life consumption power?

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